Privacy Policy & Terms of Service

Privacy policy

We collect only the information we need to run the studio and communicate with you. We don't sell your data. Ever.

What we collect

Depending on how you interact with us, we may collect:

• Contact information — name, email address, phone number, mailing address
• Account information — profile photo, emergency contact, health/injury notes you choose to share for class safety, password
• Payment information — processed by our booking provider (Momence) and Stripe; we don't store credit card numbers on our servers
• Class and attendance data — classes booked, attended, cancelled, waitlists, instructor preferences, ratings and reviews you submit
• Communications — emails, text messages, voicemails, and form submissions you send us; our replies; and metadata like timestamps
• Form submissions — freeze requests, job applications, contact inquiries, partnership requests, and any details you include
• Website usage — pages visited, device type, browser, IP address, referring URL, approximate location (city level), and similar analytics data
• Marketing preferences — what types of messages you've opted into, opted out of, or unsubscribed from

How we use it

• To operate your membership, schedule classes, process payments, and run the studio
• To respond to your questions, freeze requests, applications, and other inquiries
• To send class reminders, billing notifications, schedule changes, and other transactional messages essential to your account
• If you opt in: to send promotional messages about new classes, events, offers, and studio news
• To improve our website, classes, and customer experience based on aggregated usage and feedback
• To prevent fraud, enforce our policies, and comply with legal obligations

Who we share it with

We share your data only with vendors who help us run the studio, and only the data they need to do their job. These include:

• Momence — class booking, scheduling, memberships, and payments (privacy policy)
• Stripe — payment processing (privacy policy)
• Klaviyo — email marketing and transactional emails (privacy policy)
• Twilio — text messaging (privacy policy)
• Zendesk — customer support email management (privacy policy)
• Google — Workspace email, Forms, Sheets, and Analytics (privacy policy)
• Monday.com — internal hiring and operations (privacy policy)
• WP Engine — website hosting (privacy policy)
• Trustindex — verified review aggregation (privacy policy)

We may also share your data when required by law (subpoena, court order, etc.), to protect the rights or safety of The Studio or others, or with your explicit consent.

SMS & text message terms

The Studio Pilates operates a text message program that lets you communicate with our front desk team and receive important updates about your membership and classes. By providing your mobile number and opting in (described below), you agree to these terms.

Program description

You may receive the following types of text messages from The Studio Pilates:

• Customer service replies — responses when you text our front desk number
• Class & appointment reminders — pre-class reminders, waitlist notifications, schedule changes
• Membership notifications — billing reminders, freeze confirmations, account updates
• Promotional messages — new class formats, special offers, studio events (only if you've opted in)

How to opt in

You opt in to text messages by:

• Providing your mobile number when creating a Momence account or signing up for a membership
• Filling out a form on our website that includes a phone field (e.g., contact, freeze request)
• Texting our front desk number first to start a conversation
• Checking an SMS opt-in box during signup

Consent to receive text messages is not a condition of purchase. You can become a member or buy classes without opting in to SMS.

Message frequency

Message frequency varies based on your activity with The Studio. Most members receive between 2 and 10 messages per month. Frequency may increase around membership renewal dates, promotional periods, or active conversations with our front desk.

Costs

Message and data rates may apply. Standard messaging rates from your mobile carrier apply to all messages sent and received. The Studio Pilates does not charge for the text message program itself, but your carrier may charge you for individual messages or your data plan.

Carriers and delivery

Our text message program is supported on most major US wireless carriers, including AT&T, Verizon Wireless, T-Mobile, Sprint, Boost, U.S. Cellular, MetroPCS, Virgin Mobile, Cricket, and others. Carriers are not liable for delayed or undelivered messages. Delivery is subject to your carrier's network availability.

Eligibility

You must be at least 13 years old to opt in to our text message program. Users under 18 must have parental or guardian consent. By opting in, you confirm that you are the account holder for the mobile number provided, or that you have the account holder's permission to authorize SMS messages to that number.

Privacy

Your phone number and SMS opt-in status will never be shared with third parties or affiliates for marketing purposes. We share your number only with the messaging service providers (Twilio and Momence) needed to deliver the messages.

For full carrier disclaimers and the complete program description required for compliance with the CTIA Messaging Principles & Best Practices, see this entire section.

Email communications

We send two categories of email:

• Transactional emails — receipts, class confirmations, freeze approvals, password resets, and other emails essential to your account. These continue as long as you have an active account, regardless of marketing preferences.
• Marketing emails — new class announcements, promotional offers, studio news, instructor highlights, and event invitations. You can unsubscribe at any time.

Unsubscribing

Every marketing email contains an unsubscribe link in the footer. Click it to be removed immediately. You may also email questions@thestudiopilates.com with the subject "unsubscribe" and we'll handle it manually.

Unsubscribing from marketing emails does not affect transactional emails (receipts, account notices), which we are required to send to operate your account.

We comply with the CAN-SPAM Act and similar applicable email marketing laws.

Forms & submissions

Our website includes several forms. Each form collects only the data necessary for its purpose:

• Contact form — name, email, message; routed to our front desk team
• Freeze request form — name, contact info, membership details, freeze dates, reason; reviewed by front desk and management; tracked in our internal Google Sheet for processing
• Job application form — name, contact info, resume, video introduction, and role-specific questions; reviewed by hiring management
• Booking forms — processed through Momence (see their privacy policy for details)
• Class review forms — ratings and comments about your class experience

Information you submit through forms is used for the stated purpose and retained as long as needed to provide our services or as required by law. You can request access to or deletion of your submissions at any time (see Section 06).

Cookies & tracking

Our website uses cookies and similar technologies to make the site work, remember your preferences, and understand how the site is used. Specifically:

• Essential cookies — required for login, shopping cart, form submissions, and security. These cannot be turned off.
• Analytics cookies — Google Analytics tracks aggregate usage so we can improve the site. Data is anonymized at the IP level.
• Marketing pixels — we may use Meta (Facebook/Instagram) and Google Ads pixels to measure ad effectiveness and serve relevant ads. You can opt out of personalized advertising via your Google ad settings and Meta ad settings.
• Embedded content — pages with embedded videos, maps, or social posts may set cookies from those third-party services.

You can disable non-essential cookies through your browser settings. Most browsers also include a "Do Not Track" feature; we honor Global Privacy Control (GPC) signals where applicable.

Your rights & choices

You have the following rights regarding your personal information, regardless of where you live:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to fix inaccurate information
• Deletion — ask us to delete your data (subject to legal retention requirements like tax records)
• Opt-out of marketing — unsubscribe from emails and SMS at any time
• Data portability — request your data in a portable format
• Withdrawal of consent — revoke any consent you previously gave

California residents

If you live in California, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to opt out of the "sale" or "sharing" of your information (we don't sell or share your data, but you can confirm this in writing), and the right to non-discrimination for exercising your rights.

European residents

We don't actively market to or operate in the EU, but if you happen to use our site from there, you have rights under the General Data Protection Regulation (GDPR) including those listed above plus the right to lodge a complaint with your local supervisory authority.

How to make a request

Email questions@thestudiopilates.com with the subject line "Privacy request" and tell us what you want. We'll respond within 30 days. We may need to verify your identity before fulfilling certain requests.

Children's privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will delete it.

Data security

We use industry-standard security measures to protect your information, including encryption in transit (HTTPS), restricted access controls, and reputable third-party processors. No system is perfectly secure, but we work to keep your data safe.

Data retention

We keep your data only as long as needed to provide our services, comply with legal obligations (such as tax and employment records), resolve disputes, and enforce our agreements. When you request deletion, we delete or anonymize your data unless we're legally required to keep it.

Terms of service

By accessing thestudiopilates.com or using our services, you agree to these Terms of Service. If you don't agree, please don't use our website or services.

Eligibility

You must be at least 13 years old to use our website. Users under 18 must have parental or guardian consent to create accounts, book classes, or sign up for memberships.

Memberships, class packs, and payments

Memberships and class packs are purchased and managed through Momence. Specific terms (auto-renewal, cancellation, refunds, freezes) are governed by the membership agreement you accept at signup and by our freeze policy. By purchasing, you authorize us (via Momence) to charge the payment method on file according to those terms.

All sales are final unless otherwise stated. Refunds are at our discretion. Disputes should first be addressed by emailing us at questions@thestudiopilates.com.

Acceptable use

You agree to use our website and services lawfully and respectfully. You will not:

• Impersonate another person, share account credentials, or submit false information
• Attempt to access areas of the site you're not authorized to use, or interfere with site security
• Use the site to harass, threaten, or harm other users, our team, or third parties
• Submit content (reviews, comments, applications, etc.) that is unlawful, defamatory, obscene, infringing, or otherwise inappropriate
• Scrape, copy, or republish website content without permission
• Use automated tools (bots, scrapers) to access the site without our written permission

User-generated content

When you submit reviews, comments, photos, or any other content, you grant us a non-exclusive, royalty-free, worldwide license to use, display, and share that content in connection with our business (e.g., posting your review on our website or social media). You retain ownership of your content. We may remove content at our discretion if it violates these terms.

Intellectual property

The website, including text, graphics, logos, photos, videos, class names, instructor profiles, and the The Studio Pilates brand identity, is owned by The Studio Pilates or our licensors and is protected by copyright, trademark, and other laws. You may not copy, modify, distribute, or create derivative works without our written permission.

Class participation & physical safety

Pilates is physical exercise. By attending classes, you acknowledge:

• You're physically able to participate, or you have consulted a healthcare provider about doing so
• You'll inform your instructor of any injuries, conditions, or pregnancies that affect your practice
• You'll follow instructor guidance and safety procedures
• You participate at your own risk, and The Studio is not liable for injury beyond the scope of any waiver you've signed

Disclaimers

Our website and services are provided "as is" and "as available." We make no warranties, express or implied, regarding the accuracy, completeness, or reliability of any content. We don't guarantee uninterrupted access, error-free operation, or specific class availability.

Limitation of liability

To the fullest extent permitted by law, The Studio Pilates and its owners, employees, and affiliates are not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the website or services. Our total liability for any claim is limited to the amount you paid us in the 12 months preceding the claim.

Governing law & disputes

These terms are governed by the laws of the State of Georgia, USA, without regard to conflict of law principles. Any dispute arising from or relating to these terms or our services will be resolved in the state or federal courts located in Fulton County, Georgia. You agree to attempt informal resolution by contacting us first before filing any formal claim.

Indemnification

You agree to indemnify and hold harmless The Studio Pilates and its team from any claims, damages, or expenses arising from your violation of these terms, your misuse of the website or services, or your violation of any law or third-party rights.

Termination

We may suspend or terminate your access to the website or services, with or without notice, for any violation of these terms or for any other reason at our discretion. Sections that by their nature should survive termination (e.g., intellectual property, limitation of liability, governing law) will survive.

Changes & contact

We may update this Privacy Policy and Terms of Service from time to time. The "Last updated" date at the top of this page reflects the most recent change. For material changes (especially to the SMS or email programs), we'll notify you by email or text at least 30 days before the change takes effect, where required by law.

By continuing to use our website, services, or messaging programs after a change, you agree to the updated terms.